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Independent review
A strategic assessment of how the business presents itself online, across its website, its public profiles and its overall brand consistency, and whether that presence supports the credibility the business has earned.
Fixed fee: £995. No success fees. No obligation.
The problem
Your online presence is usually the first impression somebody forms. It is also the one nobody in the business looks at with fresh eyes, because everybody already knows what the company does.
Profiles drift out of step with one another. The website describes a business that has since changed. A listing carries an old address or an old service. Individually these look trivial; together they cost credibility with people who never mention it.
The failure mode is quiet. Nobody writes to say they went elsewhere because the presentation felt smaller than the business.
Purpose
The review establishes whether the business is presented online as the business it has actually become, consistently, wherever somebody might encounter it.
It is a commercial assessment rather than a design critique. The question throughout is what a prospective customer concludes, and whether that conclusion is the one the business deserves.
When it helps
Usually when there is a suspicion that the business online no longer matches the business in reality.
Scope
What follows is the ground the review normally covers. Some of it will matter a great deal to your business and some barely at all, which is part of what the initial discussion establishes.
Whether the site is organised the way a visitor thinks, and whether what people come looking for is where they would look for it.
Whether a prospective customer would understand what the business does, who it is for and why it is worth choosing, without having to work at it.
LinkedIn and other public profiles where they are relevant to how the business is judged, and whether they support or undercut the picture.
Whether the listing is complete, current and consistent with everything else, given how often it is the first thing somebody sees.
Where information is missing, outdated or contradictory across the places a business appears.
Whether the business looks and sounds like one organisation across every surface, or like several that share a name.
Whether what is being presented supports what the business is actually trying to achieve commercially, rather than what it was trying to achieve when the site was built.
The path from interest to contact: how easy it is, how much it asks for, and where somebody might give up.
Whether the next step is obvious at every point, and whether the site ever leaves a ready visitor without something to do.
What is offered to a cautious visitor as evidence, and whether the impression created matches the substance of the business.
How everything behaves on a phone, where a substantial share of first visits happen and where problems most often go unnoticed.
Whether the business can be found for the things it would be reasonable to be found for, and what the practical groundwork looks like.
Within the Aston Finch Value Framework, this engagement draws most heavily on commercial performance and digital presence, while considering the business as a whole.
Deliverables
The report is written to be handed to whoever would carry out the work, whether that is an existing supplier, an internal team or somebody new.
Boundaries
Please note
Sometimes the right recommendation is a rebuild. Sometimes it is changing three pages. Sometimes it is leaving the site alone and addressing something else. All three are real outcomes, and we have no reason to prefer one of them.
Prioritisation
Digital findings separate unusually cleanly into what can be changed this month and what needs planning. Clearer wording on three pages, a working enquiry route and a corrected listing are quick. Restructuring a site is not.
The report keeps those apart deliberately, with a horizon on each finding. Owners who act only on the quick items generally see a difference, and are then better placed to judge whether the larger work is warranted.
The fee
Fixed fee
£995
Digital Presence Review. One fee, agreed before any work begins.
Arrange an initial discussionWhat the fee includes
Afterwards
Many owners take the report to the supplier who already looks after their website, which is often the most efficient route. Others work through the quick items themselves.
Where you would rather we helped deliver some of it, that is scoped separately after the review, on its own terms. It is never assumed, and it changes nothing about what the review found.
Questions
The assessment itself, the written report with prioritised recommendations, and the follow-up discussion. It is a fixed fee agreed before any work begins.
No. The review is insight and recommendations. SEO execution and marketing campaigns are not part of it, and we say so plainly rather than leaving it ambiguous. If the report identifies work of that kind as worthwhile, it can be scoped separately.
Only if we genuinely think so. It is common for the honest answer to be that the site is broadly sound and the real problem is elsewhere, such as how enquiries are handled once they arrive. We have no commercial reason to prefer one answer, which is rather the point of asking us.
Not at all, and it often works well. An agency is generally responsible for delivering what was asked of it. An independent view of whether the right things were asked for is a different question, and the report is written so it can be shared with them constructively.
Whichever genuinely affect how your business is judged. For most that means the website, Google Business Profile and LinkedIn. We agree the list with you at the outset rather than assuming.
Not necessarily. Much of the review is conducted from the position a prospective customer occupies, which is the position that matters. Where access to analytics would make the findings more useful we will ask, and it is entirely your choice.
Yes. Discussions and anything you share are treated as confidential and used only for the purpose of the review.
A website is judged constantly and reviewed almost never. The four jobs it has to do, why a weak one fails quietly, and how to tell whether a rebuild is genuinely the answer.
Referral is an outcome of past work rather than a channel a business operates. The five costs of depending on it, why they stay invisible, and how to add a second route without changing character.
Growth does not create problems; it reveals the constraints already there. The structural characteristics that let a business absorb demand, and the order in which they are worth building.
A short discussion is enough to establish which profiles matter for your business and whether a review would tell you something you do not already know.
Fixed fee: £995. No success fees. No obligation.